Decentrix
The Decentrix AI tool is a smart technology that uses data to help media companies improve their advertising and content inventories. It uses computer programs and advanced technology to study information from different places, such as:
- Ad sales data: This information has data on how many ads were sold, how much each ad cost, and the characteristics of the audience who saw the ad.
- Content data: This information contains details about the content that is being made and shared. It includes things like the kind of content, who it’s meant for, and how well it’s doing.
- Market data: This information has details about the general market for advertising and content. It covers things like how much money is being spent on ads and the amount of content that is available.
- Increased revenue: The tool can help media companies make more money by improving how they set prices for ads and where they put the ads.
- Improved efficiency: The tool can help media companies work better by doing tasks automatically and reducing the need for manual work.
- Enhanced decision-making: The tool can assist media companies in making improved choices regarding content creation and distribution.
- Improved customer experience: The tool can assist media companies in enhancing the customer experience by providing ads and content that are more relevant.
- AI for Media™: This is a new technology that is waiting for a patent. It uses computer programs and advanced technology to study and understand information about advertisements and content.
- BIAnalytix Platform™: This is a technology that uses data to track, measure, and show how well the entire media company is doing.
- Omnichannel planning: This feature helps media companies with their advertising and content planning. It works for all channels like television, radio, print, digital, and mobile.
- Inventory optimization: This feature helps media companies improve how they set prices and decide where to put their advertisements.
- Rate card maximization: This feature helps media companies make the most money from their advertising prices.
- FrictionlessTrading™: This feature helps media companies make the trading of advertising inventory more efficient.
- Content ROI analytics: This feature helps media companies see how much they are getting back from their content.
- Consolidated billing: This feature helps media companies simplify their billing for advertising and content.
