Dstillery
Dstillery is a tool that uses artificial intelligence to help businesses measure and improve their marketing performance. Dstillery is a tool that can be used for many different things, such as:
- Attribution: Dstillery uses a type of computer learning to keep track of how well your marketing campaigns are working. It does this by figuring out which channels and touchpoints are responsible for getting people to take action, like making a purchase or signing up for something. This is done by studying information like how many people visit a website, what they buy, and how they interact on social media. Once we figure out patterns, Dstillery can automatically connect conversions to certain channels and touchpoints.
- Audience insights: Dstillery uses machine learning to give you information about your target audience. This includes details about their age, gender, interests, and how they like to shop. This is done by looking at information like how many people visit a website, how much people interact with social media, and what people have bought in the past. Once we find patterns, Dstillery can give you helpful information about your target audience.
- Creative optimization: Creative optimization is a process where Dstillery uses machine learning to help you improve your marketing materials, like your website landing pages and ads. This is done by trying out different versions of creative and seeing how they affect conversions. Once we find the best creative, Dstillery can automatically use it in your marketing campaigns.
- Reporting: Dstillery gives you detailed information about how well your marketing is doing. This includes things like how many people clicked on your ads, how many people actually bought something, and how much money you made compared to how much you spent. We use machine learning to study this data and find trends and patterns. You can use this information to keep track of how well your campaigns are doing and make any changes that might be needed.
- Compliance: Dstillery helps you follow marketing rules, like the GDPR. This is done by studying information like the data you gather from your customers, how you use that data, and how you share it with others. Once we find risks related to following rules, Dstillery can create reports and suggestions automatically to help businesses reduce those risks.
