What is Mercer?

Mercer is an AI platform for the Fashion Design, Fashion House and Apparel Product Creation process from concept to production. Combines AI design tools with collection management, collaboration, asset storage & production workflow in a single platform.

Mercer isn’t just an AI image generator, it’s designed with the real fashion design process in mind. Users can generate new concepts using AI models, edit their concepts, create variations of them, organise collection assets, work together with team-mates and share their concepts with production partners.

Mercer is known for:

• AI Fashion Designer: Generate fashion ideas from textual fashion descriptions and turn ideas into quality product renders.
• AI Edit Tool: Edit current designs with natural language instructions, including color(s), materials, trims, prints, and fit.
• AI Influences: Use previous collections and inspiration photos to build unique AI models, ensuring your brand always uses the same look.
• Sketch-to-Image: Upload sketches and then develop them into more fleshed out fashion renders.
• Quickly view product variations, such as product colour, fabric and detail variation.
• Fabric and Material Swatch Generation: Generate fabric and material swatches using AI and use them in designs.
• Background Removal: Remove the background from product images to make them more presentable and useful as assets.
• Collection Management: Store images, video, 3D files, spreadsheets and other design aspects in one place.
• Team Collaboration: Annotate, measure, note and add to creative and technical files directly.

How Mercer Works

Mercer can be easily deployed:

• Make a new collection and create designs.
• Develop a concept using the AI Designer or upload a sketch, illustration or technical file.
• Change materials, colors, prints, trims or other design details with AI Edit.
• Organize your designs and elements.
• Discuss ideas with teammates and/or producers for critiques and approval.
• For more development towards production, utilize Mercer’s collaboration and task tools.

Moreover, Mercer offers brands the ability to train AI Influences from their own set of reference pictures so the AI can provide more context to the brand over the style and image of their products.

Use Cases of Mercer

👗 Fashion Design

Come up with new fashion ideas, try out different design elements but not always original fashion designs.

✏️ Sketch-to-Render

Turn fashion drawings created with pencil into final ideas to be discussed and then developed.

🎨 Brand-Specific Design

Leverage AI to use prior collections to create new designs fitting a brand’s style.

🧵 Product Development

Use multiple fabrics, colors, trims and prints and various aspects of the product during the design process.

👥 Team Collaboration

No need to send emails or use other individual file sharing applications to design, measure, note and/or request feedback.

🏭 Production & Manufacturing

Mercer’s production and manufacturing services for enterprise customers include access to Mercer’s global manufacturing network, as well as Mercer’s logistics support.

Pricing

Mercer has a range of plans designed for various kinds of fashion pros:

• Designer – $19/month: 300 AI credits per month, asset storage and sharing as well as AI design tools and AI editing.
• Studio – $69/month: Includes 1,200 AI images per month, team collaboration, 3 editors, and AI Influences.
• Studio Pro – $159/month: Provides 2,400 AI images each month, 5 editors, and task administration.
• Enterprise – $499/month: Includes higher production and manufacturing services, unlimited collections, 3,000 AI images per month and Mercer’s manufacturing network worldwide.

The benefits of using Mercer

What Mercer has to offer is great, that it integrates with the rest of the fashion development process and AI design. Prototypes can be designed, edited, gathered and shared across various designers in a single location without changing from various unrelated tools.

It also features AI Influences which helps brands that are already established. Brands don’t have to invent new fashion ideas; they can attempt to use the models and inspirational content that they already have to instruct new models. Mercer claims that no information on its customers is used to train its basic models or other users’ models.

In addition, the system takes care of simplifying the task of design review by allowing comments, measurements, notes and tasks to be added right next to the creative and technical files.

What distinguishes Mercer?

Mercer combines:

• AI fashion design
• AI image editing
• Custom AI Models by a Brand
• collection management
• team collaboration
• production workflows

into one platform.

Key advantages include:

• Fashion AI tools specifically designed for the fashion industry and apparel.
• Brand consistency is ensured by AI Influences.
• Automatic style editing of fashion designs in natural language.
• Sketch, picture and technical file support.
• Centralized asset and collection management.
• Designer and production collaboration tools.

Unlike other image generators, Mercer is tailored to fashion product development, so it is more applicable to designers and brands looking to go beyond AI-generated images.

Who are Mercer for?

Mercer is ideal for:

• Fashion designers
• Independent designers
• Apparel brands
• Fashion houses
• Creative teams
• Product development teams
• Clothing manufacturers

Designed with teams in mind that want to leverage AI during design and still maintain their current production and manufacturing processes.

Final Verdict

Mercer is an AI fashion design platform that brings all concept creation, image editing, brand-specific AI, collection management and team collaboration together in one place. It’s more than just an AI image generator – it’s about the fashion product development process.

From keen individual designers rolling out a new collection to large fashion companies overseeing several products and designers, Mercer offers a practical solution to streamline design activity and maintain a neat overall design and production process.