AdRoll (a division of NextRoll)
AdRoll is a digital marketing platform that uses AI to help businesses show ads to the right people. It has the ability to perform various tasks such as:
- Retarget website visitors: AdRoll can show ads to people who have visited a website on different websites. This can help companies to connect with people who have already shown an interest in what they offer.
- Personalize ads: AdRoll can make ads more personal by using information about what the user likes and their characteristics. This can help companies show more fitting ads and increase the number of people who click on them.
- Track ad performance: AdRoll helps businesses keep track of how well their ads are doing. This way, they can see if any changes need to be made to improve their ad performance.
- Optimize ad campaigns: AdRoll helps businesses make the most of their advertising budget by optimizing ad campaigns.
- AI-powered retargeting: AdRoll uses artificial intelligence (AI) to show ads to people who have visited a website on other websites. This can help businesses to connect with people who have already shown they are interested in their products or services.
- Personalized ads: AdRoll can make ads more personal by using information about what the user likes and their characteristics. This can help companies show better ads and increase the number of people who click on them.
- Ad performance tracking: AdRoll helps businesses track how well their ads are doing and make changes if needed.
- Ad campaign optimization: AdRoll helps businesses make the most of their advertising budget by optimizing ad campaigns.
- Improved reach: AdRoll can assist businesses in expanding their ad reach to a larger audience.
- Increased engagement: AdRoll can assist businesses in improving how people interact with their advertisements by making them more fitting and tailored to individual preferences.
- Improved conversion rates: AdRoll can help businesses increase the number of people who click on their ads and make purchases.
- Reduced costs: AdRoll can assist businesses in cutting expenses by improving their ad campaigns and reaching the appropriate audience.
