Drips
Drip is a tool that uses AI to help businesses make and send special email marketing campaigns. Drip is useful for many different things, such as:
- Segmentation: Drip uses advanced technology to divide your email list into smaller groups. This is done by considering different factors like age, preferences, and past purchases. This is done by looking at information like email addresses, what people have bought before, and how they behave on websites. After finding segments, Drip can automatically group subscribers into those segments.
- Personalization: Drip uses advanced technology to make your emails more personal by including the recipient’s name, company, and other important details. This is done by looking at information like email addresses, names, companies, and what people have bought in the past. Once you know the recipient’s details, Drip can automatically customize emails using that information.
- Automation: Drip uses smart technology to make your email marketing campaigns easier. It can automatically send welcome emails, follow-up emails, and emails for abandoned carts. This is done by looking at information like email addresses, what people have bought before, and how they use websites. Once we figure out patterns, Drip can automatically start email campaigns based on those patterns.
- Analytics: Drip gives you in-depth information about your email marketing campaigns. This includes how many people opened your emails, how many clicked on links, and how many unsubscribed. We use machine learning to study this data and find trends and patterns. You can use this information to keep track of how well your campaigns are doing and make any changes that might be needed.
- Compliance: Drip makes it easy for you to follow email marketing rules, like the CAN-SPAM Act and GDPR. This is done by looking at information like email addresses, what the emails say, and how often they are sent. When we find compliance risks, Drip can create reports and suggestions to help businesses reduce those risks.
