About this Tool

What is Nosto?

Nosto is an AI Commerce Experience Platform (CXP) to be adopted by the ecommerce businesses and online retailers. It allows brands to understand shopper behaviour and use the data to personalize product suggestions, search results, website content and promotions.

The key aspect of AI in this platform is its ability to analyze data, product information, and content, enabling the immediate customization of content for individual customers.

Ecommerce teams can also benefit from discovering opportunities and automating workflows in search, merchandising, personalisation and experimentation with the help of specialised agents included with Nosto’s primary artificial intelligence agent Huginn.

What differentiates Nosto?

• AI Commerce Search: AI-based search that’s able to understand what a customer is looking for when they search and returns related products.
• Suggestiveness of products: Proposes relevant product based on browsing behaviour, purchasing history, preferences and purchasing context.
• Real-Time Personalisation: Personalizes website, web banners, promotions and product presentation to individual customers.
• Implements Intelligent Category Merchandising to enhance the product ranking based on customer selection, stock situation, sales performance and business priority.
• Contextual Product Discovery: Provides contextual product recommendations and conversational product discovery to help shoppers discover products.
• Dynamic Product Bundles: Makes product bundles that are appropriate for cross-selling as an increase in the average order value (AOV).
• AI Agent: Identifies optimisation opportunities with AI agents and aids in ecommerce workflows.
• Analyze, measure and tweak website experiences, layout and merchandising to boost conversions, A/B testing and optimization;
• Customer Segmentation – Segments customers by their behaviour, interests and purchase behaviour to deliver the required personalised service.
• Personalised Content Delivery via Emails: Delivers relevant content and product suggestions on personalized emails.
• Supports brands to utilize community content including photos, videos and more for shopping experiences – User Generated Content (UGC).
• Analytics and Business Intelligence: Provides insights into customer actions, product performance and campaign effectiveness.

How Nosto Works

1. Connect your eCommerce website to Nosto, and sync product catalogue data.
2. Customer Data: Identify customer data related to their browsing, searches, clicks, purchases and other customer interactions while shopping.
3. Create customer profiles: Leveraging AI to gain insights into shopper preferences, interests & buying intent.
4. Provide Relevant Search Result, Product Recommendations, Banner and Promotions.
5. Regularly optimize, use AI agents, merchandising rules etc., to enhance shopping experiences over time, with the help of analytics and A/B testing.

Nosto has the following use cases:

🛍️ Personalized Online Shopping
Product presentation, homepages and promotions banners can be customized to meet the preferences of individual customers.

🔍 Intelligent Product Discovery
Online stores can gain in terms of getting the right product to customers, especially if the searcher’s query doesn’t include the product name.

📈 Conversion Rate Optimization
Different placements, recommendation and experiences on a website can be tested to improve the conversion rates.

🧥 Fashion and Lifestyle Ecommerce
Personalized product collections, cross-sell and highlight products according to customer preferences are some of the possibilities for fashion retailers.

🛒 Cross-Selling and Upselling
Stores are able to create flexible product bundles and make product recommendations to drive up AOV.

📧 Personalized Marketing
It is because of the shopping behaviour that targeted recommendations and promotions can be sent by means of e-mail.

📊 Ecommerce Merchandising
Product teams are able to promote on any of a number of inventory, profit, sales and customer preference.

Pricing

Nosto’s a pricing model based on the business.

There are various subscriptions packages available which are based on the amount of use of the site, the requirements of the business, the types of products chosen and how it is to be implemented.
Product Experience Tools can vary in price depending on the types of search, recommendations, merchandising and personalization tools that are selected.
The bigger businesses can inquire for custom integrations, enterprise support and configurations of the platform for enterprise solutions.

Nosto does not reveal what the cost of its subscription is per month. Go to the Nosto official website and sign-up for a custom quote.

These are the benefits of using Nosto:

With the combination of customer behavior data and information regarding the products, Nosto can assist ecommerce brands to get more insight into customers, improving their shopping experience beyond the actual transaction. It’s also capable of being automated to remove the need for manual merchandising and AI-driven suggestions and search make it easier for customers to find related products. Also, through its analytics and experimentation tools, it can assist businesses in making well-informed choices about their online store.

Why Nosto is so special?

• Extracts customer data, customer care and personalisation and merchandising into a single platform.
• Facilitates personalized shopping experience using AI.
• Presents Huginn and AI agents that are customized for work optimization in ecommerce.
• Intelligent search and suggestions for finding products.
• Connecting the dots between the customer and business goals like growing sales and stock.
• Supports multiple digital channels (including Web, App and email).

Who is Nosto for?

Nosto is ideal for ecommerce companies, online retailers, fashion brands, consumer product companies, digital marketing teams, ecommerce managers and enterprise merchants. This is particularly suitable if you’re a company that has a large product portfolio, and you’re getting a lot of traffic on your website and need to improve personalization or boost the visitors who turn into customers.

Final Verdict

Nosto is an AI-powered commerce platform, which aims to revolutionize Web2 commerce by offering a more personalized and targeted shopping experience. It is beneficial for businesses aiming at improving product discovery and the ecommerce experience by leveraging its smart search functionality, product suggestions, dynamic merchandising, analytics, and AI agents. It’s a fantastic option for brands looking to better the online shopping experience.